Many of the most popular videos that tend to go viral have an element of surprise. Assess your Facebook page by asking yourself this question: How many of the videos have an element of surprise to them? The answer to this question might.(ahem).surprise you. Instead, make the video for the people who specifically subscribe to your Facebook page. Don't make your Facebook video for social media.For example, if you have a Facebook page that's all about ferret rescues, start the video with a close-up of a ferret's face. How can you make your Facebook video interesting without audio? There are a few keys to this: But at first, they'll likely see the video playing silently. If someone is interested enough to watch the video, they can click on it and it will play with audio. The Facebook video autoplay feature shows the video playing in a person's News Feed without audio. This will be the way many people first see your video. While we're talking about Facebook video, here are a few more tips you might find useful:īefore you upload your video, turn the volume on your computer all the way down and watch the video. I started with the built-in Facebook video preset that comes with Compressor, changed a few things, and saved it as a new preset. I bring the master in to Apple's Compressor, where I have a preset that I've tweaked a bit. Personally, I always start with my master video file. Now, how do you ensure your Facebook video meets these requirements? You can use a variety of different video converters. On the internet a 3 minute video can feel like forever, and this is especially true when you're on Facebook scanning through your News Feed. You probably want to keep your videos to 3 minutes or shorter. But seriously.when was the last time someone watched a 25 minute long video on Facebook? That's not a common thing. The maximum duration of a Facebook video can be 25 minutes.This is a common setting, but many video cameras capture at a 48 kHz sample rate, so you might need to do some conversion here as well. Audio requirements are: stereo audio with a sample rate of 44,100 Hz (commonly printed like 44.1 kHz).I do this locally on my computer as well. I shoot a lot of video these days at 60 frames per second (a fairly recent development in my video life), but in order for Facebook to play the video back, it needs to be reduced to 30fps or less. The video frame rate must be 30 frames-per-second or less.My preference is to downsize the video locally on my computer before uploading the video to Facebook. If you let Facebook resize the video frame, you might lose some quality in the process. If you upload a video that's higher resolution than that, Facebook will downsize the video. #Download facebook video best quality 720pThe ideal Facebook video dimension is 720p (frame size of 1280px wide by 720px high).In other words, the resulting file name will look something like myvideo.mp4 or myvideo.mov. The ideal file formats are MOV or MP4.Most video converters can transcode to the H.264 codec, and the same goes for AAC for audio. H.264 is a popular (and very good) video codec that yields high quality video for the file size. Use the H.264 codec for Facebook video, and the AAC codec for the audio portion of your video. Let's get the technical stuff out of the way first.įacebook can handle plenty of different video types, but these are the ideal settings according to Facebook's help page. My goal here is to help you make Facebook video that gets viewed, liked, and commented. Because of that, I thought I'd share a few tips I've learned both by experience and by research. Lately I've been uploading more videos to Facebook. The Facebook video platform is getting better, and there's no doubt that there's a large audience on Facebook. Okay, now let's dig into the other details.įacebook video is likely a growing priority for you.Īnd that could be a smart thing. I hope that tip helps! It certainly made a huge difference for me. I uploaded the same video to my personal Facebook profile and also to one of my Facebook Pages, and the quality of the video (especially the audio) was MUCH higher in the video that I uploaded to my Facebook Page. If you have a Page for your business, band, club, or whatever, the quality should automatically be better when you upload it to a Page. Upload the video to a Facebook Page (not your personal Facebook account). Update: It appears that many people who come to this page are looking for ways to have better quality video and audio for the videos they upload to Facebook.Īccording to my experience and a few different tests that I've personally run, here's the biggest thing you can do to increase video and audio quality of your video:
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